Peter Rein VO
From Pandemic Pivot to Professional Voice: How Peter Rein Found His Calling
When the pandemic hit, Peter Rein made a decision that would change his career trajectory. He’d always been drawn to voiceover work—the glamorous character voices, the exciting animation projects. But as he trained with industry coaches and started landing gigs, he discovered something unexpected: a gap in the market that small businesses didn’t even know existed. “I know what voiceover looks like in the big corporate world,” Peter explains, “but that’s just not accessible to smaller businesses.” That’s when his mission crystallized—helping local businesses understand how professional voice services could transform their marketing, from on-hold messages that actually sell to landing page videos that boost SEO. His business, Peter Rein VO, became about more than just providing a voice; it was about demystifying the creative process for the people who needed it most.
Here’s the thing about launching a professional voiceover business: the equipment isn’t cheap, and the learning curve is steep. Peter needed a properly treated studio space and professional-grade recording equipment to deliver the quality his clients deserved. That’s where CEDS Finance stepped in with both a business loan and a grant. “I owe a lot to CEDS Finance,” Peter says simply. The loan and grant were instrumental in stabilizing his business while things were really just starting, and “having somebody helping on my behalf made a world of difference,” he says. “We have to wear so many hats, and loan application is not one of them that I came built in when I started training for voiceover.”
Today, Peter is helping wedding vendors stand out in competitive markets, upgrading restaurant phone systems to convert callers into customers, and teaching business owners that they don’t need a Super Bowl budget to sound professional. He’s done everything from video game characters to corporate training videos, but his real passion is serving his community. Knowing CEDS’ flexibility is there when he needs it has given him the confidence to focus on growing authentically. In a world where AI voices and corporate mergers are dominating the landscape, Peter is proving that small businesses deserve to sound just as professional—and that with the right support, creative entrepreneurs can build something real that serves their entire community.
